Privacy Policy

Updated on 5 February 2019

This privacy notice (our "Policy") describes how Digital Food Technology Ltd. (a UK company) ("Food Loyalty" "we”, "our" or "us”) collects and processes your personal data. How we use your personal data will depend on the particular service we are providing and the nature of your relationship with us.

  • If you are a representative of a company (a "Business Representative") who accesses our services via the website or has a commercial relationship with us (a "Partner"), then we may collect your contact details (and limited other personal data about you). This data may be used by us in order to administer our relationship, provide you with access to our services and systems, and send you our regular newsletter. Any information provided in this Policy that is relevant for our Business Representatives is marked as such.

  • If you are an individual (a "Consumer") who accesses our services via our website, through any of our Partners' websites or through our mobile application, "Whisk Shopping List & Recipes" (the "Application" ), then we may collect personal data that fall within various categories (see our "Data we collect" section). The purposes for which we may use your data are described in the "How we use your data" section. All information provided in this Policy, unless otherwise specified, is relevant to our Consumers.

This Policy applies to all personal data we collect or process about you in the context of your use of our services.

Data we collect

We may collect the following personal data from you:

  • Contact details

  • Authentication data

  • Profile information, if you set up an account with us

  • Information about your food, dietary and nutritional preferences

  • Data relating to your use of our services

  • Your device's geo-location when accessing our services

How we collect your data

We collect some of the personal data described above directly from you for a number of different purposes, as detailed in the "How we use your data" section below. We also collect your personal data indirectly via the websites of our Partners who have integrated our platform (i.e., the shopping list function) in order to provide you with a seamless food shopping experience and from any social media sites through which you access our services.

In addition, we collect personal data about you via automated means, such as from cookies and similar tools as you use our services.

A cookie is simply a piece of text, which can be placed on the browser of your personal computer or mobile device and subsequently read as you visit a website. Some of the cookies we deploy are necessary to provide certain functions through our website and Application, whereas others (such as those which relate to targeted advertising) are not. You have a choice about whether or not to accept these non-essential cookies.

Further information on the types of cookies we use and the personal data we use them to collect can be found in our Cookie Policy.

How we use your data
  • Provide you with our services and maintain them

  • Perform data analytics to understand food trends, build a profile of your preferences and improve our services

  • To make suggestions about recipes and products that we think will match your preferences

  • Provide targeted advertising to you

  • To send you news, special offers, and marketing

  • Assist you in purchasing groceries from selected retailers

  • Review and improve our services

  • Provide Business Representatives with access to third-party services provided to us

  • Defend ourselves against legal claims

Your rights over your personal data

You can withdraw any consent you have given us at any time and we will stop using your data for the purpose that consent was granted. You can also contact us at any time to request :

  • Access to any personal data we hold about you.

  • That personal data we hold about you be updated, rectified or blocked.

  • That we delete personal data we hold about you.

  • That we restrict our processing of your personal data.

  • That we provide you or a third party with a copy of certain personal data about you (referred to as the right of "data portability”).

  • That you object to the processing of personal data we hold about you.

Contact Us

If you have questions or concerns regarding the way in which your personal data has been used, please contact us by post at: Digital Food Technology Ltd.


Head Office

2 East India building saltwell Street E140DH LONDON

Phone: 02070931945

We are committed to working with you to obtain a fair resolution of any complaint or concern about your privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you have the right to make a complaint to the data protection regulator of your country of residence.

Changes to the Policy

We may modify or update this privacy notice from time to time. If we make any revisions that materially change the ways in which we process your personal data, we will notify you of these changes by email.

Updated on 5 February 2019